![]() You could, of course, keep both triggers, attach them to your Tag, and be on your way. Imagine you have two triggers: one that fires your tag on clicking of an Add To Cart button, and one that fires on entering the Checkout. Why? Because it lets me express an “OR” within one expression. ![]() I use RegEx in all kinds of places within Google Tag Manager, but probably my favorite RegEx includes this little pipe symbol: | For example, to match a period, you’d use \\. Backslash Symbol (\): Used to escape special characters.apple$ will match any string that ends with “apple”. Dollar Sign Symbol ($): Indicates the end of a line.^apple will match any string that starts with “apple”. Caret Symbol (^): Indicates the start of a line.For instance, ho*t will match “ht”, “hot”, “hoot”, etc. Asterisk Symbol (*): Matches the preceding character or group zero or more times.For example, h.t will match “hat”, “hit”, “hot”, and so on. Dot Symbol (.): Matches any single character except a newline.For instance, apple|orange will match either “apple” or “orange”. Pipe Symbol (|): Acts as an OR operator. ![]() Here’s a brief introduction to some commonly used regex symbols: Regular expressions come with a set of special characters that have unique meanings. In Google Tag Manager, they are often used in the filter options of a trigger with the Matches RegEx function (although there are more ways to use them, as we will soon discover). In short, they are simply another way to tell your program HOW to search through data. Should it care about the capitalization of letters, or ignore it? Only look in the title, or also in the body of text? Surely you’ve seen all kinds of ways to narrow down your search, and today you’ll discover the most complex, but powerful tool of it all: Regular Expressions. Its meaning is universally understood by anyone working with computers nowadays, especially as we need to “find” what we are looking for in an ever-increasing flood of data.Īnd when you type your query into the search field, how does the computer match your query to the given information? You may have used this keyboard shortcut before: CTRL+F. They are commonly used in programming, data processing, and text editing applications to extract specific information or modify text. Regular expressions (RegEx) are a sequence of characters that define a search pattern used for matching and modifying text strings. We have a lot to cover, so let’s dive in! What Are Regular Expressions? If you’re ready to take the next step in your tracking, then read on to learn how to use RegEx in Google Tag Manager. Knowing how to use RegEx is an essential skill when it comes to leveling up your GTM implementations. Some of what you have to look forward to: In this post, you will learn all about using RegEx in Google Tag Manager.
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